Best Career

What does your best career look like?
Let’s find out.

A structured online career review and strategy process that shows you up to 9 career directions that fit you and the future you want.

You do not need to know your next step. This is what Best Career is for.

Best Career is for you, if:

  • You want a change, but do not know what to change to. See up to 9 realistic directions that suit you.
  • You have invested years in your career, and now feel stuck. See where your experience can take you next.
  • AI, a restructuring or a new manager is changing your role. See which of your skills stay valuable.
  • You are coming back after parental leave or a career break. Find directions that fit your life priorities today.
  • You are graduating soon. See how your studies and early experience translate into the right first roles.
  • You keep applying, but your CV is not getting noticed. Repackage your experience, CV and LinkedIn and get recruiters interested.
Best Career gave structure to my career thinking and life priorities, and helped me create two targeted CV versions for the roles I want now.
Beatrice Badone-BrendstrupScientific Capability Development, PhD, Denmark
It took thoughts I already had and organised them into something much clearer. I could see which directions felt strongest and most realistic.
Natalia StraussContract Manager, Cadeler, Denmark

Most career tools start with job titles. Best Career starts with you. The depth of coaching, structured into an online process you can do at your own pace.

How it works

Built on more than 200 pages of research-based methodology, drawing on leadership coaching, psychology and 20 years of HR experience, and enabled by AI.

About 60 minutes of focused time from your side.

  1. Rediscover15 tailored questions exploring your strengths, skills and life ambitions. Start with or without a CV.
  2. RethinkReceive up to 9 career directions that suit you and where your market is heading.
  3. RepackageYour updated CV, LinkedIn summary and interview tactics ready for applications.
  1. Start with or without your CV.No need to update it first. LinkedIn screenshots and other documents work too.
  2. Answer 15 tailored questions.Coaching questions. Type or speak. The more you share, the more precise the outcome.
  3. See your unique Career IdentityYour strengths, transferable skills, motivators, preferred work environment
  4. Share your life and work ambitionsEvery career direction is checked against it
  5. Receive up to 9 career directionsEach direction explains how it fits you and how AI is changing your field.
  6. Position yourself for successPlan your next steps, update CV, LinkedIn, interview tactics.

Best Career will help you:

  • Name the strengths you take for granted,so you can describe yourself beyond your job title.
  • See up to 9 realistic career directions,each scored for fulfilment, current fit and long-term potential.
  • Decide between reshaping your role, an adjacent move or something new,with options in each.
  • Find out which industries would value your experience,and why employers there would hire you.
  • Rewrite your CV and LinkedIn for the direction you choose,not for the job you had.
  • Understand how AI is reshaping your industry,so you can position your skills for where your field is heading next.
Anna Soelberg

Hi, I am Anna.

Founder, Best Career

For 20 years, I led people and talent at Lundbeck, Novo Nordisk, Novartis, Invacare and Qantas, working with leaders on hiring, promotion and people development. The most successful careers I saw were built with a clear strategic plan behind them.

I have rebuilt my own career three times as an expat, in Australia, Turkey and Denmark, so I know how it feels to rethink one’s career.

That is why I built Best Career: so anyone can plan their career and start from reflection, strengths and transferable skills before moving to job titles and search.

The methodology combines my leadership coaching, psychology and corporate HR knowledge, so you can have a career where you are at your best.

Best Career user stories

Antonia seen from behind, working at a laptop by a window

Best Career showed me how to present my experience for the creative roles I really want.

Antonia S., CRM manager

Moving back to Copenhagen, Antonia faced a dilemma: take the familiar job in CRM consulting to make the move work, or aim for the creative brand and campaign work she really missed.

Antonia worked in TV production and brand communication when she lived in Copenhagen previously. Her concern was that employers will not see that experience behind the most recent, CRM role.

Best Career clarified how to position Antonia's creative project management background and tailored her CV and LinkedIn for applications in brand communication roles.

In her words: "I have regained confidence for the next steps, I am actively applying and looking forward to returning to Copenhagen."

Antonia seen from behind, working at a laptop by a window

Antonia S., CRM manager

Giovanna

Best Career helped me see that I can follow a passion to share my motherhood journey and help other women, alongside my corporate career.

Giovanna X., Supply Manager, Pharmaceuticals

Giovanna is Brazilian and lives in Copenhagen with her Australian husband and daughter. She has always been ambitious and energetic, and she enjoys solving problems, training new colleagues and making complex topics easy to understand. Becoming a mother changed her priorities, and she began considering a more portfolio approach to her working life.

Best Career showed how her passion for matrescence (transition to becoming a mother), could grow alongside her career, starting small and manageable. It set out realistic next steps she can take while staying in her corporate role.

In her words: “I had been reflecting for a while before I started Best Career. What it gave me was clarity. I can start sharing my personal journey without turning it into a full-time career, and continue doing the job I love, which gives me a good foundation. Now I have a plan to act on.”

Giovanna

Giovanna X., Supply Manager, Pharmaceuticals

Alisa

Best Career gave me confidence and tools to present my debating and workshop experience. I am clear now which roles I really want to work and grow in.

Alisa P., Master's student, Copenhagen Business School

As she prepared to graduate from CBS, Alisa was looking at her first full-time roles. Before, she had student jobs in finance and procurement at Trustpilot. She liked the company and the deep dive and structure. In parallel, she found a lot of her energy was coming from leading debate workshops and events outside of work.

She was realizing more and more that she wanted work with real social impact, and did not know where to start and how to present her skills.

Best Career showed how her facilitation and event experience translates into partnerships, officer and communication roles in mission-driven firms. Alisa updated her CV and LinkedIn and is currently applying for roles with confidence.

In her words: "Before Career Discovery, I felt inexperienced and lost looking at the job market. I was concerned that the market will only see the finance roles I had before. Now I feel confident about the directions that fits me."

Alisa

Alisa P., Master's student, Copenhagen Business School

Get access today with our launch price

You receive

  • Your unique Career Identity: your strengths, transferable skills, motivators, and preferred work environment.
  • Your life and work ambitions profile: your personal criteria for what a role must give you.
  • Up to 9 realistic career directions: spanning roles with shortest distance to hire, adjacent moves, and stretch directions. Each role shows your fulfilment, current fit and long-term potential. Analysis how AI is reshaping your field and suggested development goals.
  • Market positioning & Job Application Toolkit: tools to rewrite your CV and LinkedIn, prepare for interviews for specific roles you find.
  • 3 months of full access to all tools, reports saved for 12 months.

€75

  • One-time payment
  • 60 minutes or at your own pace
  • Start with or without CV
  • Downloadable reports and outcomes
Purchase

Not sure yet? You do not need to know what you want before you start.

Try it for free

What people say after Best Career

I found myself thinking about my career in a much more personal and meaningful way than I expected.

Each question built naturally on what I had already shared and took the reflection further, without ever feeling repetitive or intrusive. The reports and Career Directions gave me a lot to reflect on afterwards and helped me see more clearly what I wanted to explore next.

Anna M., P&O Manager, Denmark

The questions were highly relevant to my own situation and helped reflect on my career in a more structured, meaningful way.

Going through it also made me think about the many career conversations I had as a leader. I would have loved to offer a tool like this to people in my team to help them explore how they could grow and develop their careers.

Signe Karlsson, Strategy & Business Development Head, Denmark

I was impressed with the quality and questions in Best Career.

I see particular value for people who are shaping their direction, considering a change or re-entering the market. It would give them a really structured way to think through what comes next. The follow-up questions were thoughtful, relevant and built naturally on my answers, and the end result was impressive.

Dr. Urs Karkoschka, Karkoschka Consulting GmbH, Switzerland

What a great process! It made me look at the bigger picture - not just my work experience, but also what matters to me, what I want more of, and what fits my life.

The outcome is really useful as prep before a development conversation with a manager. It gives concrete items to reflect on before sitting down and talking about career aspirations and next steps.

Ekaterina Grinko, Business Innovation Lead, Novo Nordisk, France

It felt like speaking to a coach who listens and adapts. The career directions were remarkably relevant to my situation. My main value was reflecting on the questions - incredible how tailored they were.

It is great to have a clear career strategy at hand. I am now moving towards portfolio career with a plan at hand.

Simon D., Sales Leader, Denmark

I wish I had completed this earlier. I have changed my career search strategy based on Best Career and was invited for a job interview almost immediately.

It made me stop and think seriously about what kind of career would fit the life I want. I realized that some of my expectations about future career and my life were simply not realistic.

Alex P., Senior Commercial Leader, U.K.

I have never seen a tool like this before! Wow!

It took me about 1,5 hours to complete the whole process - really helped to crystallize my career direction and find wording towards my CV and LinkedIn positioning and prepare my development plan.

Julia M., Life Sciences Professional, Denmark

Frequently asked questions

Career Insights

Ideas and insights about work, careers, AI, leadership and what's next.

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Questions?

Email info@bestcareer.app